If your business seems a little lifeless these days, perhaps you need to give it a little C-P-R.
Consistency – To be effective, you need to be consistent in your revenue producing activities. The basics work. Sales fundamentals such as cold calling, working your data-base for referrals, networking with your sphere of influence, and basic print or internet marketing are the foundations of being successful. Sales is a numbers game. The more people you connect with in a given day, the more opportunities you will have to be successful. So set aside time each day to focus on the tasks that will touch the most people and ultimately make you the most money.
Persistence – No matter what type of obstacles or difficult situations you encounter, you need to keep going at it. In sales, you need to have thick skin because regular rejection is part of the equation. You need to understand that not all “NO”s are firm no’s. Sometime No means Just Not Right Now. If you quit after the first NO, you might not get to that future yes. Things are always changing in our lives. That client who says no today, may be a yes a year from now. Be persistent.
If you are persistent, you may also get a “KNOW” from your “NO” as in “It’s a no for me, but I know someone who could use your services.” If you quit after hearing that first no, you might miss the opportunity to get to that first “know.”
Resiliency – Sales is tough. It is a full contact sport. You need to have the capacity to recover quickly from any difficulty you may encounter. In any given year, you will suffer many rejections and missed opportunities. To truly be successful, you need to have thick skin and learn from every setback. Keep forging on to reach the goal you have set for yourself.
I have no doubt, that if you bring your business to life using a little CPR, that 2018 will be your best year yet. Wishing you a happy, healthy and prosperous New Year.