I will be the first to admit, due to getting older and a few too many shots to the head while playing football, I’m not very good at remembering names. However, I do remember a good story. That’s why almost every night, I have a conversation at home that usually sounds something like this: Question: “Chuck do you remember my friend Mary?” Answer: “No”  Followed by: “You know, my friend who lost her toe in the escalator accident.” Answer “Oh sure, I remember her – Nine Toe Mary!!!”.

A good story can create a lasting and impactful memory. That’s why so many people remember movies or books that tell a great story. A well told story can create a lasting connection by establishing an emotional bond. In fact, before the internet, TV or even books, knowledge and information was passed from generation to generation by storytelling.  In a cultural or business sense, think about some of the icons of the 20th and 21st century: Ray Kroc, Colonel Sanders, Walt Disney, Bill Gates, Steve Jobs, Oprah, Mark Zuckerberg, J.K. Rowling, President Obama etc.. They all had a story to tell that helped grow their brand. So what’s yours? The truth is you already have one – maybe dozens or even hundreds – because everyone you come across formulates a story about you.  The key is to control your own story. You need to be the one to create it and tell it for your own benefit. It’s important to have a story that sets you apart, makes you memorable and emotionally connects you to others. Here are a few steps to help you create your own story:

1.    Make it simple – one people can remember – nothing too complex or convoluted

2.    Make it short – no need to make it an epic novel just a short story

3.    Make it easily repeatable – the more people that hear it the better

4.    Make it memorable – needs to stick in people’s minds

5.    Make it emotional – the more emotional the stronger the connection

If you create and share your story, you can insure that even though someone may forget your name, they won’t forget YOU. As for me, I’m the guy who just wants to make those around me a little bit better. That’s my story and I’m sticking to it.